Targeted Campaigns – Agency Bootstrap

SPARK TARGETED CAMPAIGNS

Ever been asked for your spit before?

The SPARK autism study requires participants to provide saliva samples in order to sequence their DNA. Problem is, people are just too busy to return their kits. Dads, in particular, have historically very low participation in research studies. We developed several campaigns targeted to address these particular challenges.

Spit in the Kit

This campaign targeted “danglers,” people who had forgotten their kit for over a year. We created an ear worm with gentle prodding and profuse gratitude on display. The song blew up in the community resulting in not just a flood of saliva but many new participants . Sometimes, you just have to give a spit.

SPARK Dads1

What would dads do to help their child with autism? Anything! Except participate in research studies. To combat the issue, we spoke to dads in their language: action. With a bit of decidedly dad humor, parents proved their love for their children by wrestling bears and giving their right arm to New York City’s top arm wrestler.

SPARK DADS2

We switched things up the next year. Relatable Father’s Day gifts were replaced with more meaningful emblems of paternal accomplishment. Acting for autism can win the affection of the entire family. Why be the #1 Dad when you can be SPARK’s 5,787th Dad?

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Location

We are based in the greater New York area with agents worldwide.

Phone

347.526.6562

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