SPARK BRAND
SPARK starts with a question: Why?
SPARK wants to provide a missing element in our understanding of autism: actual scientific evidence. Why does autism happen? To answer that you need scientists, and you need people – lots of them. 150,000 people affected by autism will provide genetic samples and medical information.
The Challenge
The audience is diverse and highly opinionated. Adults with autism are often at odds with the goals of parents of young children. There are anti-vaxxers and people who would rather see money spent on social services … the slightest misstep could trigger a flame war.
The Solution
Bootstrap started with a platform: The Power of Why. Its aim was to transform the question of “Why does my child have autism?” to an empowering rallying cry to spark answers.
26,000
Total campaign registrations.
+300%
Increase in Facebook follower growth.
One Asset, Many Uses
We launched with an introductory video to inspire participation and explain how to get involved. The video served as an effective recruitment tool in paid media. Co-branded versions were developed to support our 31 clinical site partners. When cut down, single purpose gifs were useful in retargeting enrollees who did not return their kits.
Connect Science with Humanity
The brand’s visual vocabulary expresses both the precision and rationality of science and the humanity and emotion of its participants. Hand drawn elements, asymmetrical shapes, and bold colors give life to geometric fonts and clean lines. It is energetic and driven, but kind and inclusive.
