Creative optimists ready to take on big challenges anywhere, anyhow.

01.A Mission

We believe we live in a time of extraordinary potential. The potential for world-changing innovations to take root and flourish. The potential for industry to be life-sustaining. For people to lead healthier, more fulfilled lives.

It would be naive if it wasn’t backed up by years of experience enabling just that.

Our goal, initially, was modest. Help people get to great work faster, without all of the friction. It’s still our goal. We’re just a little proud that we actually pulled it off.

We create close bonds with our clients and build a business model around them. It lets us all go further, faster. We trust data. And we trust intuition. After all, without a leap now and then, we’d all just be plodding along. No one wants that.

The modern marketing landscape is a great adventure. How high do you want to go?


Be Essential

Real, human insights, grounded in data, expressed in interesting, useful ways.

Make Real Connections

With our client partners, with our vendors and with your customers.

Love the Weeds

Details matter. We don’t leave them up to junior staffers. Everyone is hands-on.

Get. It. Done.

Get work into market, get results and use data to iterate and improve.


Purpose-built for extraordinary.

You’ve been successful. We’ve been successful. The people doing the work have all enjoyed wonderful careers helping the world’s greatest brands get greater. We bring in talent with deep experience and an entrepreneurial spirit–big minds and big hearts who roll up their sleeves and make the magic happen.

Primary Instigators

Our core team across disciplines.

Matthew Chapman

Founder, Creative Lead

Matt has a long history of helping businesses deepen their connections to their targets. His work crosses industries and spans categories including branding, web and film. Prior to starting Bootstrap, Matt was at Ogilvy creating breakthrough work for IBM, Nationwide and Philips. Prior clients include Johnson & Johnson, Diageo, Sprite, Royal Caribbean, Lenovo, Intel, Lexus and many more. Accolades include Cannes Lions, Effies, Webbies and FWAs.

Lisa Bisk

New Business

Lisa has been committed to staying on the leading edge of integrated/360º marketing. Her agency experience ranges from branding to digital, where she has managed every touch point across the consumer experience. Clients include IBM, Canon, Moët & Chandon, The Plaza Hotel, Barnesandnoble.com, AT&T Wireless, 3M, Avon and Match.com. She attributes her strong entrepreneurial spirit to her upbringing in her parents’ artisan chocolate shop.

Dani Dufresne

Executive Producer

For over 15 years Dani has been bringing her love of design and creative storytelling into the world. She has spent much of her career navigating the ever-changing digital content landscape, working in almost every advertising medium from broadcast to experiential. She has used this experience on innovative campaigns for Bud Light, Johnson’s Baby, Clean & Clear, Wells Fargo and Target, to name a few.

Dave Coll

Media Director, Strategy Lead

Coming from a background in digital media, Dave has worn many hats over the past decade. He brings an underlying understanding of creative strategy, brand strategy and media strategy to the table, which allows him to identify and develop advertising solutions that accomplish specific brand goals. He’s helped shape and evolve a wide variety of brands, including Spotify, InBev, Lululemon, amfAR and many more.

Recent collaborators

We assemble bespoke teams for each client.

Greg Erdelyi

Writer, Executive Creative Director

Greg’s advertising career started in 7th grade when he wrote “Just Do It!” on his pee-wee football workout sheet a full year before Nike. Flash-forward to 1996, when he took his first agency job. He’s worked on countless numbers of brands in almost every category, from global giants like Johnson & Johnson, Oscar Health, Xbox, Verizon, MTV and Land Rover to local organizations like Columbia University and The Tribeca Film Festival. Awards include multiple Cannes Lions, Clios, Effies and One Show pencils.

Aya Kotake

Senior Designer

Born in Copenhagen and raised in Sweden, Aya brings years of creative expertise to express the essence of her clients’ brands. Her work spans a wide range of applications, including brand identity, logo design, websites, brochures, packaging and digital design. Past clients include Adobe, ABC, American Museum of Natural History, Coca-Cola, Comedy Central, Discovery Channel, Harper Collins, HBO, L’Oreal, Mandarin Oriental, Rossignol, Sephora, Sesame Workshop, Smithsonian, Sundance Channel, Warner Bros and many more.

Sam Mazur

Writer, Creative Director

Sam grew up in Danvers, MA, site of the Salem Witch Trials, birthplace of the lobotomy and backyard to 30 nuclear missiles. Maybe something in the water caused Sam, the son of two accountants, to go into advertising. Sam is an alchemist who can make hard data seem fun and the frivolous seem important. Clients include IBM, MSNBC, E*Trade and Honest Tea. He is the winner of more than 90 national advertising, digital and editorial awards.

“The Bootstrap team are creative and committed team players. It has been a pleasure working with them.”


Kacy Erdelyi

Brand Strategist

Kacy has worked as a marketing strategy and consumer psychology expert for nearly 20 years. Most recently, she was head of integrated strategy for Ogilvy & Mather for clients like Philips, Coca-Cola, Barclays, E*Trade and UPS. Before Ogilvy, Kacy was instrumental in the success of Naked Communications’ New York office as managing partner and owner, helping to grow it from a start-up into the biggest global strategy agency and “one of the five most innovative marketing companies in the world” (FastCompany).

James Veluya

Senior Designer

James Veluya has over 14 years of experience in design with a focus on UX/UI design. He’s worked with some great agencies and clients including, Toyota, Unilever, Nationwide, GE, Bluetooth and Philips. At the moment, his main focus is on product design, data visualizations and interface design – but he has recently been tapped to work on designs for autonomous cars, smart assistants and AI.

Mike Meikson

UX & Product Designer

Mike loves untangling complex systems, messages or processes and replacing them with beautiful and efficient solutions. His career has taken him in and out of the agency world, through start-ups and large corporations, solving a broad range of design problems. Past clients include NBC Universal, Lenovo, Hippo, Booker, Swarovski, Pantene, Johnson & Johnson and many more. Mike brings a designer’s eye for simplicity and elegance and adds the rigor and empathy of a UX practitioner to every project.

Hayley Selch

PPC Manager, Strategist

Hayley specializes in SEM/PPC tactics, social advertising and affiliate marketing. She began her career at big shops like Y&R, TBWA and Grey before moving to independent agency Barker. There she helped build a successful media department managing cross-media campaigns. She provides a unique and holistic approach to every project, combining her strategic and creative thinking with her analytical skills for innovative, cross-channel campaigns that deliver results.

Michelle Hirschberg

Writer, Creative Director

Michelle is a writer, but first and foremost a thinker. She is infinitely curious about the world we live in and the people in it. Over the years she has worked at iconic firms like Droga5, Crispin Porter & Bogusky, and Goodby Silverstein and Partners. Clients include Unicef, Google, Rolex, Prudential and American Express. Her work has been honored by Cannes Lions, the One Show, D&AD, Clios, Webbies, and FWAs, including an FWA Site of the Year.

Eyal Dimant

Editor, Post-Production

Editor and colorist Eyal Dimant found his calling watching Indiana Jones and the Temple of Doom. Since then he has developed a career working on features, documentaries and commercials. He was recently the editor alongside Joel and Ethan Coen on their feature film the Ballad of Buster Scruggs. He has worked with Ang Lee and others for HBO, Netflix, AMC, Discovery, National Geographic, Christian Dior and the Girl Scouts.

Andrew Strocko

SEM Manager

Andrew has built, managed and optimized SEM campaigns since 2006. He currently manages budgets across the finance, healthcare, retail and tourism sectors. Some notable clients he’s worked with include Oasis Financial, Los Angeles Tourism, Medi-Weightloss and Perpay (2019 Inc 5000 #5 Fastest Growing Company in the US).

Jessica Findley

Senior Designer, Illustrator

An illustrator, artist and educator, Jessica brings a wellspring of raw talent to her visual and interactive designs. She has helped such clients as the New York Times, Girl Scouts, Computers for Youth, HSBC, Paul Frank, Sony and the New York Philharmonic. Since 2004, her project Aeolian-Ride.info has inflated thousands of people on bicycles in cities around the world. She currently teaches at the Art Institute of California.


Ready for us to take you higher?




We are based in the greater New York area with agents worldwide.



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